How To Relevancy Hack Facebook To Get Cheaper Traffic & Leads
Facebook is one of the biggest advertising networks on the planet with over one billion people on it. In addition to the network size, it also offers some of the best targeting options among advertising networks to narrow in on your ideal target. With this advanced targeting, Facebook is rapidly becoming a go-to advertising channel for marketers as well as small business owners. Due to that uptick in advertisers coming on board, Facebook is also rapidly becoming more and more competitive. As this happens, cost per clicks go up while click through rates go down. It can lead to expensive campaigns that fail miserably if you don’t know what your doing or you don’t follow Facebook’s best practices. Specifically their best practices around their Relevance Score. What Is Facebook’s Relevance Sco...
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